PC World's review of the iPad lists five "best surprises":
- Price - lower than expected. Priced to compete with netbooks and/or eBook Readers
- Pre-paid, nocontract, unlocked G3
- External keyboard support
- iWork for iPad
- ePub support of International Digital Publishing Forum Standard for open-standards-based-format for digital books.
- "... iPad left out some key hardware features and will instead charge users a nice markup on accessories designed to give those features back. Specifically, the lack of built-in USB ports and SD card support saved a few dollars per unit, and for a unit that will eventually sell in the tens of millions, that's real money."
- "...the classic up-sell. The company is charging considerably more for the 3G and/or more storage, with the result that buyers of the higher-end models are pitching in extra money to pay for the low-end model's discount."
- "...making up lost hardware revenues with content sales. ... Apple can afford to give away the hardware because it's taking a cut of iTunes, App Store, and iBook sales."